Big Data - A Load of Old Nonsense?
Certainly without bringing it all together to analyse it then the data you hold within your business IS probably nonsense.
Big Data represents an enormous challenge for marketers and decision makers today, who are not only trying to grapple with the task on how to manage it and turn that business data into meaningful insights and actions, but more importantly their IT teams are grappling with how they are going to get at that data in the first place!
Easysoft works with businesses constantly to solve this very issue, we help them to understand how their data is held and then help them pull the data into a single database that can then help them make the important business decisions that they need to make.
Without this merging, migration and synchronisation, Big Data is just nonsense.
For more information about Big Data, see this Easysoft blog post and article.